Styling devotees
since generations
Yesterday, it was a family cloth store on a quiet lane. Today, it's Dharniya — a new generation reweaving the Bagalbandhi into something the world can wear.
It started with Shyam Cloth Store.
Long before Instagram reels and drop calendars, there was a small cloth store where fabric was folded by hand, and every buyer was greeted like family.
That store belonged to Mr. Shyam Agrawal — the quiet root of everything Dharniya has become.
For decades, it was a name whispered from one loyal customer to another. From researching and dealing tourist accross nation, mixing the Indian arts to define what devotees look today.
Then the new generation picked up the needle.
Born in Vrindavan, raised on Delhi University lectures, ISKCON kirtans and late-night guitar chords, the next generation looked at the family legacy and asked one simple question.
So we rebuilt it from the thread up. Same soul, sharper silhouettes. Traditional cuts, conscious fabrics and timeless craftsmanship designed with braj ka bhav.
Three hands, One thread.
The people rebuilding the loom — from Vrindavan, Delhi, and Kathmandu.
Prashant Agrawal
Founder & Managing Director
Sushant Bhattarai
Co-Founder
Aditi Agrawal
Director & Chief Marketing Officer
The shoulders we stand on.
The wisdom, trust, and guidance that shaped Dharniya long before it became a brand.
Loved by our community.
Worn with love, shared with pride, and carried forward by our community.
Tradition, reimagined.
Live a krishna conscious life, wear heritage, join the cult